Charleston Women Summer 2024

52 | | Wellness is the act of practicing healthy habits daily to attain better physical and mental outcomes, so that instead of just surviving, a person is thriving. Striving (enjoy the rhyme) to be well has turned into a $5.6 trillion industry worldwide. As an entrepreneur, creating a business in this industry can be intimidating. However, with tenacity, grit and confidence, empires can be built. Now more than ever, this market is easily obtainable, affordable and achievable for the community. With both virtual and brick-and-mortar options, women entrepreneurs and business owners have been redefining the wellness market and what it looks like. It’s accessible to you as a patron or a potential player. Check out what some women have done here in our own backyards. REILLY BEATTY, virtual nurtritionist Nutritionist Reilly Beatty owns Reilly Beatty Sports Nutrition, specializing in elite athletes and active women. A nutritionist for more than five years, Beatty stepped into the industry during college. Beatty’s journey began with analyzing her own eating habits. She soon discovered she actually was not eating well, despite her athleticism. Research became reset and eventually a business, which has afforded her the flexibility she needs in her life. The fact that the business is virtual also means flexibility for clients. “The pro of owning your own business is you are doing what you love to do. I work with a variety of people from all walks of life. The flexibility is essential since I’m a new mother,” said Beatty. “The con is, there are times where you, as a first-time business owner, don’t know what you’re doing. (Entrepreneurship) is on-the-job training at its best.” JENNY FISHER, virtual personal trainer Jenny Fisher is a wife, mom, medical sales rep and certified personal trainer. Looking for a side hustle during the pandemic, that could also fit her day job, Fisher found a career which has now expanded to a second fulltime job that brings in as much revenue as her main career. “Being a full-time The Business of Wellness Entrepreneurs offer insight on booming industry BY MAURICE J. FRAZIER Charleston Women in Wellness