45 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Unleashing the power of networking, Jennifer Minchoff emerges as a prominent figure for business owners and women entrepreneurs alike. Not only is she an accomplished businesswoman and entrepreneur herself, but she also possesses a genuine desire to help others. Her passion for making a difference in people’s lives has been evident throughout her life, as she dedicated her time to volunteering at Cathedral of Praise church. This experience provided her with valuable insights into community engagement and serving others. Minchoff’s upbringing played a significant role in shaping the business owner’s mindset. Raised by her entrepreneurial grandparents, who successfully owned and ran five businesses, she acquired firsthand knowledge of operating a company. Now, as a single mother of three, Minchoff understands the challenges faced by women business owners and emphasizes the importance of networking. As the owner of the Charleston regional office of Tradebank, a national business network facilitating trade among its members, Minchoff’s mission is her commitment to helping other business owners. With over a decade of experience in professional trade exchanges, her decision to purchase Tradebank of Charleston was motivated by a genuine desire to connect people and enable them to save on expenses through strategic trades. “I took the bull by the horns and said, ‘Let me just do what my grandparents taught me how to do,’” Minchoff explained. Driven by her years of experience as a broker, she embarked on this new journey. The Charleston business market, particularly for women entrepreneurs, presents unique opportunities. Women, known for their openness to change, diversity and implementation of innovative ideas, have found success in this dynamic environment. “What I have seen with women business owners is they truly believe in networking and know the power it has. It’s all about building a strong circle,” Minchoff affirmed. Tradebank emphasizes fostering robust networks and circles of connections. This commitment to helping members build a solid network is the primary type of positive feedback Minchoff hears. Women entrepreneurs are equipped with exceptional multitasking skills developed through their personal roles at home as mothers, wives or leaders. They do multitudes of tasks involved with those roles, and as a result, women are well-prepared to navigate various entrepreneurial challenges. If you aspire to be an entrepreneur, Minchoff urges you to trust your innermost calling. “Everything starts with a dream. If you have a dream or passion, listen to that inner voice, a women’s intuition we all have. There is a reason why you feel that way. There is a reason you have that feeling. Trust and follow it.” Minchoff encourages all women entrepreneurs to discover what Tradebank has to offer and how it can help save cash, bring in new business and grow your network. She will offer support through every step of the process. Reach out to her and take the first step toward trading with other owners. By building a robust network and creating a safety net, you can increase the value of your business, expanding its reach to new heights. For more information, please visit Charleston.Tradebank. com, or call 843-607-4818. The Tradebank connection with Jennifer Minchoff BY MAURICE J. FRAZIER Charleston Women in Business
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