44 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Facilitating a brand design can be a difficult task without the assistance of an expert. Kim Russo, founder and owner of On Brand Designs, offers this service to businesses and professionals alike. Knowing she was creative and had an entrepreneurial spirit, she went to art school at the Fashion Institute of Technology and joined the digital world of graphic design. She lived in New York City for over 15 years, where she worked with major brands like Gillette, Tide, and Duane Reade just to name a few. During this time, she realized that while she loved the work, she wanted to fulfill her dream of starting her own design agency. In 2018, she opened On Brand Designs. On Brand Designs offers a course for graphic designers to help them grow. “The Profitable Brand Designer is a self-paced course created to help graphic designers grow their design business to six plus figures a year, make the shift from freelancer to CEO and attract higher-end, more profitable clients.” Russo has taken her experience in the business and simplified it down into easy to follow steps and tips. The course gives all the answers that are needed in one place and leads students on a “successful journey” that includes mindset work, designing your brand, using systems to network. Along with the course that she offers, Russo also provides services around brand development. She takes the time to get to know her clients and understand their likes and dislikes. She wants them to be part of the process and ensures that they are included every step of the way. The goal is to “create something together that we’re both proud of.” She takes the time to ensure that clients leave the experience with branding that they love, that is sure to transform and grow their business. On Brand Designs offers a variety of services including website design and development, packaging and marketing materials and brand strategy and design. There is also a unique service that allows for you to have a VIP design day. This allows you to have everything on your design list completed in a day. The VIP experience allows for a one-day strategy planning day. It’s clear to see that On Brand Designs can be tailored to fit every business brand need. Russo is very proud of On Brand Designs and how far it has come in a very short amount of time. Aside from being featured in this magazine, she has also be nominated for and won design awards for her creativity and work. She’s been able to grow the business more over the last year and has been able to hire additional staff. “I’ve put in a lot of work and invested a lot of time and money into learning how to run a successful business, and seeing my clients happy and the work payoff is amazing.” Reach out to Kim Russo and her team at On Brand Designs for all of your business brand goals. For more information, please visit OnBrandDesigns.com, or call 843-926-6435. Designed with You in Mind BY CARI LAWSON Charleston Women in Business Kim Russo.
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