Charleston Women-Summer 2021

www. Char l es tonWomenPodcas t . com | www. ReadCW. com | www. I ns tagram. com /Char l es tonWomen CW - 12 and continuity of her clients’ online presence—from website to newsletters and social media platforms—and the end results are eye-catching and timeless. Kaye + Co can also provide complete brand management by acting as the creative director for clients. This relationship involves Portorreal’s keen sense of strategy as she helps guide the entrepreneurs toward narrowing their focus and pinpointing the best path needed to successfully develop the brand and platform. Through a series of targeted strategy sessions, clients can brainstorm, collaborate and clarify their goals for their brand identity, website and overall marketing strategy. Portorreal is passionate about helping other women find their voice and encouraging them to pursue their dreams. Many women experience unease when considering pursuing a new business venture, but Kaye + Co’s process helps them feel more confident to move toward their goals. Having experienced both failure and success as a self-starter allows Portorreal to share the realities and challenges of starting a small business and the payout when a company finally takes off. ____________________________________ For those who prefer a self-driven approach, The Seasoned Marketer is an excellent resource. Vivian Walton, an experienced health care marketing professional based in Charleston, started The Seasoned Marketer three years ago as a way to provide tips and techniques business owners can use as they make the foray into the world of marketing. Currently employed full-time by a local medical group, Walton was inspired to begin The Seasoned Marketer during a press conference at a groundbreaking in 2017. One of the project foremen approached Walton and asked for tips on how to grow his own business into something much larger. Walton took the opportunity to share one of the press packets and offered some ideas that he could use himself. After that exchange, she realized that there were likely many other small business owners in the same boat. Though experts on their own services, many still lacked the know-how needed to navigate the changing world of online and social media marketing. Things evolved over time, and soon Walton decided to launch her idea into reality. Today, Walton shares weekly marketing videos, free of charge, that cover topics like new marketing trends, changes in Instagram algorithms, maximizing Google/ search engine optimization and holding community events. The Seasoned Marketer is also moving toward a membership-based model where more in-depth content will be made available to members. One of the things that K r ys ta l Por tor rea l . Photo by Den i se Benson . charleston women Here to help life go right. ® Tammy McCutcheon BUS: (843) 797-5650 FAX: (843) 764-0335 tammymccutcheon@comcast.net www.tammymccutcheonagency.com 113 College Park Road Suite H, Ladson, SC 29456