Charleston Women-Summer 2021

www. Char l es tonWomenPodcas t . com | www. ReadCW. com | www. I ns tagram. com /Char l es tonWomen CW - 11 L aunching your own business and starting down the path of entrepreneurship can be daunting. In addition to handling challenges associated with a startup company, hiring staff, acquiring space and selling or promoting goods or services, you also need clients. With the expansion of technology and the rise of e-commerce, it comes as no surprise that the demand for online marketing and strategic communication has also increased. Social media now plays an integral role in reaching target audiences, and business owners must quickly develop their strategies—and be prepared to stretch as trends change. In previous years, owners might avoid learning new skills or, if feasible, contracted the job out to a large firm. These days, however, there are many options available to aspiring startups, particularly here in the Lowcountry. For those interested in total brand management, Kaye + Co Designs focuses on strategic brand development and website design. Kaye + Co Designs offers clients a complete set of services, including logo and color palette design, website creation and content and brand management through strategic planning meetings to ensure clients are leveraging expertise to reach the right market. Kaye + Co Designs was founded by Air Force veteran Krystal Portorreal in 2014. After starting an online clothing boutique and learning how to code, build a website and design a logo, Portorreal went on to pursue a degree in graphic design and decided to make her passion her career. With an eye for a light and clean aesthetic, Kaye + Co appeals to women seeking a specific look and design for their business. Portorreal’s emphasis on capturing the unique personality and style is reflected in the consistency Marketing Made Easy Local Companies Give Businesses a Boost BY FAY M. BOUDE T