33 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business Morales Pavers was born out of a simple family request for help. What started as a call for assistance from a relative quickly blossomed into a full-fledged business, all thanks to one woman’s determination to provide highquality paving solutions. The story of Morales Pavers is not just one of business success; it’s a testament to the power of family, resilience and breaking through the barriers of a male-dominated industry. “My dad’s hard work on the golf courses of Daniel Island instilled in me a deep appreciation for outdoor spaces and craftsmanship, inspiring me to start my own business in the industry,” said owner Olga Morales. “His advice that I could be anything I wanted to be gave me the confidence to step into a male-dominated industry and build something of my own.” The company was initially founded when Morales’ family member reached out for paving help. Recognizing the opportunity, Morales’ husband was quickly thrown into the mix, gaining crucial knowledge about the paving industry. From there, the foundation of Morales Pavers was built, with the owner overseeing every aspect of the business. This included managing client interactions, breaking down their specific needs, preparing quotes, ordering materials and scheduling to ensure everything was delivered and installed at the right time. Morales Pavers also worked directly with clients to customize their projects, ensuring that their outdoor spaces were nothing short of exceptional. Despite the growth of the business, one significant challenge remained: navigating a male-dominated industry. As a woman in construction, Morales regularly faced skepticism about her knowledge of the field. However, she didn’t let these challenges discourage her. Often accompanying her husband to client meetings, she found that people were surprised at her deep understanding of the paving industry. In an industry where women are often underrepresented, she worked hard to break down stereotypes and prove that women are not only involved but can lead successful businesses in the construction industry. Looking to the future, her goals for Morales Pavers are clear: growth and expansion. The company is also looking to expand into full-service construction by the end of the year, offering even more diverse solutions for homeowners looking to enhance their outdoor spaces. At its core, Morales Pavers offers a range of services designed to create stunning, functional outdoor environments. Their expertise includes paving installation for driveways, patios, walkways and pool decks, as well as building firepits, outdoor kitchens and artificial turf areas. While they are already a goto provider in these areas, the company eventually plans to branch into full-scale construction. Whether it’s choosing the right materials or selecting the best pavers in the industry, Morales Pavers takes pride in every detail. The goal is simple: to deliver work that not only meets but exceeds clients’ expectations. With a clear vision for the future, this family business is well on its way to becoming a major player in the construction industry. For more information, visit moralespaverschs.com. Cementing Change Morales Pavers BY CARI LAWSON
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