31 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business Since Jennifer Minchoff took the helm of Tradebank of Charleston, the business has experienced impressive growth and become a vital resource for local companies seeking to optimize their financial strategies. With over 15 years of experience in the trade and barter industry, Minchoff’s expertise and commitment have been central to expanding Tradebank’s reach. Under her leadership, the Charleston franchise now includes over 315 participating businesses, creating a thriving network that offers innovative solutions to reduce cash expenses and access new customers through trade. Tradebank of Charleston is unique because it is the area’s only trade and barter exchange. What sets it apart is its national and even international reach. Tradebank members can utilize the service across the U.S. and Canada, greatly expanding the scope of potential business opportunities. This nationwide access offers a significant advantage, allowing businesses to connect with members outside of their immediate region, creating even more opportunities for savings and collaboration. Since its founding in 1987, Tradebank has focused on providing businesses with a simple and effective way to exchange goods and services without relying solely on cash transactions. The services offered through Tradebank span a broad spectrum. Businesses can use trade credits for various needs, including advertising, entertainment, printing, catering, plumbing, vacations and more. Many companies also use Tradebank as a resource for incentive programs, offering trade credits as bonuses for their employees or using them as rewards to motivate staff. One of the core benefits of Tradebank is the ability for members to attract both cash and trade customers. By participating in the network, businesses do not just save money, they also gain access to a new customer base. This allows them to grow their businesses in creative ways that go beyond traditional marketing and sales methods. The ability to expand customer reach while simultaneously reducing cash expenses has been a game changer for many local companies. As Tradebank approaches its 40th anniversary, Minchoff emphasizes that despite the perception that Tradebank may be a new concept, it has been a staple in the business world for decades. Over the years, the company has continued to evolve, adapting to the needs of businesses and the changing economy. Minchoff’s deep ties to Charleston, where she has lived most of her life, have only strengthened her commitment to helping local businesses thrive. With her background in trade and her vested interest in the success of her community, she has become a trusted leader in the Charleston business ecosystem. For more information, visit charleston.tradebank.com. Thrive Together Tradebank of Charleston BY CARI LAWSON
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