17 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Alyssa Franco, the new social media manager for Charleston Women, has always been driven by a desire to break free from traditional career paths and forge her own way. After working in real estate administration and marketing, Franco realized that the corporate ladder wasn’t the right fit for her. This realization led to the birth of The Digital Touch, her digital marketing, web design and branding business. Through hard work and determination, Franco built her business from the ground up, proving that success doesn’t always follow a conventional route. Her journey with Charleston Women began when she connected with the magazine and saw an opportunity to amplify the voices of women entrepreneurs, leaders and creators. “I love sharing their stories and celebrating fearless women forging their own paths,” said Franco, expressing her excitement for this new chapter. Franco’s passion for creativity and connection shines through in everything she does. “It’s the perfect balance of strategy and artistry,” Franco explained, referring to her work in brand/web design, social media marketing and email strategies. What excites her most is helping businesses build strong, cohesive online presences that reflect their true essence. As social media manager, Franco is focused on taking Charleston Women to the next level. By amplifying the magazine’s digital presence and fostering deeper community engagement, she plans to expand its reach and continue to be a vital resource for women in business. “Together, we’re building something powerful: celebrating, supporting and inspiring each other every step of the way,” said Franco. For more information, visit TheDigitalTouchChs.com. For inquiries, contact TheDigitalTouchChs@gmail.com. SelfMarketed The Digital Touch BY CARI LAWSON
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