24 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business If your first impression of Liz Keefer is that she’s a model, you’re almost right. As a certified mold inspector, indoor air quality Specialist and owner of her own Lowcountry business simply known as The Mold Girl, Keefer is not only a rarity in a traditional man’s business, she is breaking the mold — in more ways than one. “I have 13 total years in mold-inspecting, but I’m the only woman I know who can say that,” said Keefer, who began her business in 2019 on Daniel Island. “But I am not often taken seriously at first.” That particular mold, however, soon vanishes, as Keefer and her team of 18 — all women — have helped more than 10,000 clients across North Carolina, South Carolina and Florida. “We inspect your entire home or facility, which means getting into attics or crawl spaces,” she said. “And many times, men don’t think we will actually do it.” However, once the battle of the sexes is hurdled, Keefer and her team are all business. Their specialty is indoor environmental control, which includes fungal growth, water damage, moisture control, asbestos, lead and volatile organic compound assessments in both residential and commercial spaces. So, if mold is a health hazard for you, don’t ask a model, ask The Mold Girl. “I know my profession is a little unusual for women,” Keefer said. “But I love educating people and helping them live healthier lives.” For more information, please visit AskTheMoldGirl.com, or call 843-905-2448. Breaking the Molds The Mold Girl BY L. C. LEACH III Liz Keefer.
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