www.CharlestonWomenPodcast.com | FB & Instagram @CharlestonWomen Lights! Camera! Women Take Action! Personality and Professionalism Find Your Business Style Anything but Gray New Show Colors The Lowcountry Five Ways to Work from Home that WORK CELEBrating Our Entrepreneurs CHARLESTON ENTREPRENEUR EDITION Summer 2023
Top row left to right: Liz Keefer (The Mold Girl), Brandi Sherbert (Pitt Street Pharmacy), Stephanie Selby (Stephanie Shelby Photography) Bottom row left to right: Kristen Brown (Coastal Nanny & Staffing Agency), Trish Sams (Southern Bear Catering), Kim Russo (On Brand Design), Kathi Hermann (Mount Pleasant Towne Centre), Whitney Schillerstrom (First Capital Bank), Zakihia Moultrie (Nourichment Medispa), Susan Matthews (The Matthews Group), Caitlin Hudson (Hudson’s Import), Kendall Koste (Shine Brightly)
2 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen MEDITATE - RELAX - SPA MOUNT PLEASANT | DOWNTOWN CHS | FRANKLIN, TN | SAVANNAH, GA (843) 203-1SPA (1772) | WOODHOUSECHARLESTON.COM Masters in Luxury Mood Care
3 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business Entrepreneurs at any age..............................................17 Hudson’s Import............................................................21 Top 25 Women in Real Estate.....................................23 The Mold Girl................................................................24 Taylor Long Law............................................................25 Stephanie Selby Photography......................................27 The Belmont..................................................................28 Shine Brightly................................................................29 Mount Pleasant Towne Centre....................................31 Sarji Law.........................................................................32 Lifestyle Real Estate......................................................35 Meet Misti Cox..............................................................37 First Capital Bank.........................................................39 Breaking Marble Ceilings............................................40 Anchor Heating and Air..............................................43 On Brand Designs.........................................................44 Tradebank...................................................................... 45 Coastal Nanny & Staffing Agency...............................46 Miss Manners................................................................47 Charleston Women at Home Anything but Gray........................................................51 Five Ways to Work from Home..................................55 From the Team......................................................................... 7 About the Cover....................................................................... 8 Our Contributors..................................................................... 9 Social Buzz..............................................................................10 She Tris....................................................................................11 Trail Blazers............................................................................12 12 Summer 2023 Table of Contents 17 27 37 40 55
4 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Follow us @shopmptc for up-to-date shopping, restaurant and event information With shops, restaurants, experiences, and events year round, there are endless ways to spend a day out on the Towne. mtpleasanttownecentre.com 6:45PM BURTONS GRILL & BAR The bar is lively and the food is fresh… the perfect ending to my day on the Towne. 4:15PM PALMETTO MOON All my favorite southern brands in one fabulous place! 2:30PM | SWEET JULEP’S CANDY & GIFTS Melt-in-your-mouth pralines and saltwater taffy have me feeling like I’m on vacation! 5:30PM COPPER PENNY Living it up like a local with a stop at Charleston’s go-to boutique. THERE’S MORE THAN ONE WAY TO SPEND A CHARLESTON DAY . on the Towne 1:00PM | LITTLE PALMETTO PEARL THE BEAUFORT BONNET COMPANY SIGNATURE STORE I could spend all day swooning over the cutest kids clothes with a sweet southern spin.
5 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen 103 Summer 2023 Table of Contents 59 73 65 Charleston Women in Philanthropy Advanced Animal Care.......................58 Woman-run Nonprofits......................59 Susan Matthews Gives Back...............63 Charleston Women in Style Finding Business Style.........................65 Two Cumberland.................................67 Simply Country Chic...........................69 Beauti Basics.........................................70 Ragamuffin............................................ 71 Charleston Women in Food How to Start a Restaurant...................73 Gourmet on the Go Recipe.................75 Southern Bear Catering.......................76 Shanti Elixirs.........................................77 Dulce Churros and VIVA Tacos........78 Whisk and Spoon Bakery...................79 Charleston Women in Wellness Find the Time for You.........................81 BeWell@Home. .................................... 83 Women’s Health Partners....................84 Knightsville Pediatric Dentistry.........85 Pure Barre of Summerville.................86 Sewee Dentistry....................................87 Woodhouse Spa....................................89 Compass Vision Care..........................90 TEAL Elite Med Spa............................91 Pitt Street Pharmacy............................92 True Beauty Aesthetic.........................94 Water’s Edge Dentistry........................95 Nourichment MediSpa........................96 Charleston Women in the Arts Southern String Supply.......................98 Meet a Local Artist..............................99 Frames Unlimited..............................100 Yo Art..................................................101 Book Nook Victoria Benton Frank’s Debut.........102 We Are Charleston Women Women in the Making......................103 We Are Charleston Women..............104
6 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen We specialize in but aren’t limited to bathroom and kitchen renovations! 843-345-2680 Call Today for your Free Site Assement *when you mention this ad!
7 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Summer 2023 MANAGING EDITOR LORNA HOLLIFIELD ART DIRECTOR DANA COLEMAN EDITORIAL OPERATIONS MANAGER KATIE FINCH COPY EDITOR ZACH GIROUX PRODUCTION MANAGER BETHANY LONG AD DESIGNERS BETHANY LONG KIM HALL REBECCA SOTTILE WRITERS HEATHER ROSE ARTUSHIN • MADISON BROACH SHERRY WHITING• L.C. LEACH III KATIE FINCH • MARY COY • MAURICE J. FRAZIER CARI LAWSON • ISABEL ALVAREZ ARATA JESSICA STEINER • SARAH ROSE • EMILY MOODY KATIE JAMES• BROOKE HUGHES PHOTOGRAPHER MARK STAFF BRAND AMBASSADOR STACEY MCLOUGHLIN STACEY@CHARLESTONWOMAN.COM INDEPENDENT MEDIA CONSULTANTS KATIE FINCH KATIE@CHARLESTONWOMAN.COM ANDY BIMONTE ANDY@MOUNTPLEASANTMAGAZINE.COM ADMINISTRATION & BOOKKEEPING GINGER SOTTILE SOCIAL MEDIA MANAGERS ANTHONY MACCHIO DISTRIBUTION U.S. POST OFFICE • HARRIS TEETER • PUBLIX • CVS Charleston Women Magazine is published locally by a team of independent contractors. Charleston Women Magazine is published by Media Services, Inc. 1013 Chuck Dawley Blvd., Mount Pleasant, SC 29464 Copyright © Media Services 2023. All rights reserved. Reproduction electronically or in print format without the expressed written consent of the publisher is strictly prohibited and a violation of U.S. copyright laws. Inquiries to: Charleston Women Magazine P.O. Box 22617, Charleston, SC 29413 843-881-1481 For marketing information, email: GetMore@CharlestonWomenMagazine.com We aren’t sure there is a team on the planet who love their jobs more than the team at Charleston Women. Everyone cares so deeply about the finished product of this magazine, not only because of the artistic expression, but because of what it stands for. We all collaborate to discover the women shining so brightly from every corner of the greater Charleston area. Each of us are present at the cover shoots because we want to make sure the energy of these incredible women we come to know is shining through. When we say #wearecharlestonwomen, we mean it. We’re all in this together. Perhaps this idea of togetherness is why the women entrepreneur issue of the magazine is one of our very favorites. We get the privilege of telling the stories of women who have fought hard and made it. We get to be the platform from which these women get to set an example, share in camaraderie with others and celebrate all they’ve done. Every story is unique. Women in all kinds of businesses — real estate, medicine, photography, food, style and more — are showcased here. The most amazing part is learning about the extremely diverse paths each took to get where they are. Some were harder than others, but every single one had to overcome something, whether it be finances, health issues, mindset or confidence. The important thing is that they got there, and we’re here for it! In the following pages, you’ll not only be introduced to the best businesses and the women behind them, but to incredible stories of giving back to the community. Flip to our philanthropy section to learn about female-run nonprofit organizations. These savvy, business-minded women were each called to use that acumen to lift up people who need help the most. What’s more inspiring than that? Come with us on this journey through trial and error, trepidation and triumph. Learn about the businesses you can be proud to support, the women you can aim to emulate and the future you can dream for yourself. This is the women entrepreneur showcase. Thank you for letting us present it to you — as Jane would say — dear reader. The Team at Charleston Women From the Team Stacey McLoughlin, Lorna Hollifield and Katie Finch.
8 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen About the Cover All our covers aim to capture the essence of the Charleston woman. We cannot always capture every facet in one picture, but we always hope to display an image that shows at least one amazing side of a woman we know has many to celebrate. We strive to highlight that area of interest in a way that represents her well and inspires others. This issue is the “women entrepreneur” edition. We not only showcase various women in business, but feature their ascent to success, influences and personalities. We celebrate the femininity, the season and the power at once. The woman on the cover has her back turned for a reason. We want to show the view from the director’s chair from which she calls the shots in her floral and flowing Copper Penny maxi dress. We want other women to look down the beautiful street beside the famed pink walls of The Mills House and step into her shoes for a moment to imagine what it feels like to sit in that chair as the director of one’s own life and a leader in a beautiful city. Shot by photographer Mark Staff, the cover opens up into a two-page spread showing women in Hollywood glamor (more dresses provided by Copper Penny and Subtle and Sass) from all sorts of businesses across the Lowcountry — because they are our stars. They represent all of us as our sisters, our peers or our aspirations. Let’s celebrate beside them as they take action. We’d like to extend a special thanks to The Mills House, Charleston Caviar Company, Subtle and Sass and Copper Penny for making this shoot feasible and incredible. –Lorna Hollifield, managing editor www.CharlestonWomenPodcast.com | FB & Instagram @CharlestonWomen Lights! Camera! Women Take Action! Personality and Professionalism Find Your Business Style Anything but Gray New Show Colors The Lowcountry Five Ways to Work from Home that WORK CELEBrating Our Entrepreneurs CHARLESTON ENTREPRENEUR EDITION Summer 2023
9 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Isabel Alvarez Arata is a freelance writer and content creator with a focus on business, marketing and lifestyle. She contributes to various online and print outlets, including her own pet-related podcast and blog, “Covered in Pet Hair.” Katie Finch joined the Charleston Women family as a media consultant in 2022. An Alabama native (War Eagle, anyone?) and a former small business owner, Katie loves connecting with local Lowcountry business owners while putting her marketing degree to use. On the weekends you can find her golf carting around The Old Village with her family or visiting local parks. Heather Rose Artushin was born and raised in Michigan, where she graduated from the University of Michigan Ann Arbor with a bachelor’s degree in psychology and a master’s in social work with an emphasis on interpersonal practice and mental health. Charleston, South Carolina is the beautiful place she decided to call home. When she’s not talking to our town’s most interesting people for an article — or playing around with a poem — you’ll find her exploring outdoors with her two children and husband. Mary Coy is an expert on Charleston history. Not only has she published several books on the subject, she can also be found giving tours of the Holy City in her free time. She has written for Mount Pleasant Magazine for over a decade. Contributors Interested in contributing to Charleston Women Magazine? Email your contact information (name, phone, mailing address) and one sample of work you have created (or a link to your work online) with the subject “Aspiring CW Contributor” to Editor@CharlestonWomenMagazine.com. TAKE YOUR BUSINESS TO NEW HORIZONS. Your partner in success. 1064 Gardner Road Ste 114 Charleston, SC teresa@charlestonaccountingandtax.com • Accounting Software Selection & Implementation • Bookkeeping/Write-Up • Business Consulting • Business Entity Selection • Financial Analysis • Financial Statements • IRS Representation • Management Advisory Services • Notary Public • Payroll Services • Sales Tax Services • Tax Preparation & Planning 2023 TAX SERVICES IN CHARLESTON 843.408.0308 charlestonaccountingandtax.com
10 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women Magazine is more than a publication. We are a community. We are the magazine, but we are also events, we are social media platforms, we are real women connecting every day. If you haven’t joined us on Facebook or Instagram, please do. It’s one of the best places to learn about meetups, to catch up on current events and to buzz about within our community. Moreover, we want your comments. Give us your “two cents” on a story or event. We’re proud to know you, our readers. #WeAreCharlestonWomen. Here is some recent buzz! • “I’m reading the magazine for the first time on the beach and had to quickly follow y’all along on here…so inspired and just on the opening message.” - @flowintoyoga (on her first experience reading the magazine) • “Get ready for abundance.” - @shinebrightly.me (about our coffe connect groups) • “She’s an amazing leader.” - @lungassociation_sc (on our podcast with Kimmy K. Powell, a local business powerhouse and author) • “We had a blast celebrating these beautiful ladies!” - @ charlestoncaviarcompany (on the afterparty from the last cover photoshoot) Social Buzz social buzz #WeAreCharlestonWomen DECLUTTER 01 Overall declutter the entire home. Remove excess decor/furniture. Everything in a room should have a place and purpose. Replace old light bulbs with new ones. 02 NEUTRAL PAINT Stage Your Property Bold colors have a way of reducing offers, so go with neutrals in large spaces. Painting a room a fresh neutral color helps tone down any dated finishes in the space, make the room feel larger and increase resale value up to 5%. Highlight your property’s best features and create an inviting atmosphere by staging the home. According to the National Association of Realtors, 83% of buyers stated staging a home made it easier for them to visualize the property as their home. The same study found that staged homes sold for 10% MORE than non-staged homes. 03 STAGE YOUR HOME TO SELL Scan the QR code to learn more about our services and schedule your FREE consultation! TIPS & TRICKS WITH THAT SC REAL ESTATE CHICK Q: What's going on in the real estate market? A: Home sales have steadily increased every month this year. The average days on market is 28 days, 14 days longer than this time last year. However, we are still in a seller’s market as the demand for housing significantly outweighs the current supply in the Charleston market. m ThatSCRealEstateChick.com (843)297-1935 | roni.haskell@kw.com Broker Associate | Realtor® Keller Williams Key Top 1% Real Estate Team 3 TIPS TO PREPARE YOUR HOME FOR SALE
11 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen She Tris was founded in 2016 by Angela Klick to provide a high-quality triathlon experience for women regardless of whether they were new to the sport or a seasoned triathlete. She Tris is the only pool swim triathlon and women-only triathlon in the Charleston area. It currently offers two regional events for women throughout the year. Every year a percentage of proceeds benefit area organizations like Tri It For Life, ROTC clubs and local swim teams. Over 250 women participated in the Crews Subaru She Tris Sprint Triathlon at The I’On Club in Mount Pleasant before a record number of sponsors and spectators. The event, part of the national USA Triathlon Women’s Series, saw finishers from a myriad of backgrounds, overcoming various challenges to get to the finish line. Even a legally blind participant on a tandem bike finished the race! While the term triathlon can seem daunting to some, She Tris aims to diminish the intimidation factor by offering short distance events, pool swims and an encouraging atmosphere. “Our volunteers, often triathletes themselves, are just top notch. Many show up at every event we put on just to make sure our participants feel supported,” said Sarah Hays, co-owner and Champion of Enthusiasm. Those who missed the I’On event or are looking to get started can sign up for the next triathlon at SheTris. com. The event is Sept. 23 at Carnes Crossroads in Summerville. Try out “She Tris” this fall Women in the Making Thank You To Our Sponsors! WOMEN’S NETWORKING EVENT SHE LEADS Follow Us on Social for upcoming events! @CharlestonWomen
12 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Feature Opportunities abound for women in business today, thanks to the dogged efforts of countless others who came before and didn’t let the norms of the day hold them back. Facing many challenges and bucking the prevailing thought in the 20th century that only men should own a business, some local women forged ahead and paved the way. Alice T. Beckett was a local pioneer for women in the field of law. Born in 1908, she became one of the first 100 female attorneys in South Carolina, blazing the trail for future generations of women barristers. In the 1940s, Beckett apprenticed with the prestigious Charleston law firm Legge and Gibbes and was mentored by Lionel K. Legge, who was later a justice on the South Carolina Supreme Court. She was one of only 10 women to pass the bar in 1946 and obtained the highest average of anyone who sat for it that year. She then opened her own practice in Walterboro and became the first woman to practice law there, specializing in real estate law and wills. Beckett’s personal mantra and advice to new lawyers was that honesty is the best policy and to women lawyers, to expect and demand respect. Today it’s not uncommon for women to have their own law firm. Local attorney, Debra Stokes, explained, “I opened my own practice so that I could maintain the flexibility needed to be an engaged mother for my children. After 43 years of practice, I have never regretted this decision.” Women like Beckett paved the way for women like Trailblazers in The Lowcountry Pioneers in female entrepreneurship BY MARY COY
13 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Stokes and the legal landscape of the area reflects it well. Another profession once dominated by men is Charleston’s real estate market, but someone was sure to break that glass ceiling. Susan Pringle Frost is credited with being that woman. Born at the Miles Brewton House on King Street to a prominent Charleston family, she was forced to enter the workplace when her father’s rice and fertilizer businesses failed. She became a court stenographer, but her passion was historic preservation. In 1909, Frost borrowed money to purchase two small houses on Tradd Street, a derelict neighborhood at the time. She then became a real estate agent and led other investors to purchase and restore homes in that area, including painting the exterior of what came to be known as Rainbow Row. Frost helped to establish the Preservation Society of Charleston in 1920 and pushed city officials to pass the country’s first zoning ordinances in 1931, ensuring protection of the historic districts. Today, real estate firms like Katherine Cox + Co. are not only owned by women, but have an allwomen team of realtors. Another firm, Real Estate House International (REHI), was established in 2020 by two women to support people of color in buying and selling property. According to broker and co-owner Natalie Wright, “Our visionary black-womenowned company is committed to redefining the real estate landscape while empowering marginalized communities to achieve financial security and prosperity.” Like Frost, the name Elizabeth Jenkins Young is frequently associated with early efforts to preserve Charleston’s unique and historical properties. But Young was also the first woman tour guide in Charleston after successfully completing the city’s required course in 1952. Three decades later, when Charleston’s tourism industry began to take off, Linda Wohlfeil was at the forefront of elevating the tour business. “At the time, there was only one company that offered tours by minibus — Greyline,” she said. “The people at Charleston Place kept asking me to offer private tours and transportation for corporate groups staying there, but they had to charter buses from Columbia.” So, Wohlfeil decided to open her own business to meet the demand. Through her company, Absolutely Charleston, she eventually ended up with 16 vehicles of various sizes for running tours. Wohlfeil transformed the company to a destination management company in 2002 to plan activities and events for corporate and private groups. She sold the business five years ago and now offers private tours through her subsequent enterprise, Exclusively Charleston. Today, many women own businesses in Charleston’s tourism industry. Across the bridge in Mount Pleasant, more trailblazing females can be found. In 1939, Margurite Johnson, a black resident of the Old Village, purchased the property where she and her husband had established a funeral home a decade earlier. Her husband was the mortician and the couple hired several women to work for them. Upon his death in 1953, Johnson continued the business and became the first female mortician in Mount Pleasant. “I’ve run the business alone since my husband died and it keeps me very busy,” she said in a later interview. Those who knew her described her as a “no-nonsense, savvy businesswoman” who was adept at navigating the varying aspects of the field. Beyond being an accomplished businesswoman, Johnson played an integral part in her community and was known for her benevolence. She supported local churches and donated to political parties as well as local and state clubs, often hosting the meetings at her home Feature Susan Pringle Frost courtesy of the Preservation Society of Charleston.
14 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Works with top quality builders Happy to partner with developers and contractors Skilled in artistry with both classic and modern trends Passionate about bringing design to new Lowcountry neighborhoods For more information please email QMarble@qualitymarble.net
15 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen next door to the funeral home. Everyone knew her and the business, P.S. Johnson Funeral Home, was called simply “Margurite’s Funeral Home” by locals. Johnson headed the business for more than four decades, until 1997, when her longtime employee Sam Halls took over. Her former home at 440 Venning Street has been nominated for inclusion on the National Register of Historic Places. Today’s women can look to a number of local organizations to help them get started in opening and growing their businesses. Women Entrepreneurs, Inc. provides opportunities for participants to learn new skills, get one-on-one coaching from experts, attend workshops, establish professional networks, tune into podcasts and plan or attend events aimed at expanding their businesses and increasing visibility. The organization’s founder and current CEO Melissa Barker believes, “Women can be each other’s greatest business asset.” She has also been named No. 1 on the Forbes Women “Must Watch” List. Another entity that supports females in business is Good Growth Capital, a majority women-owned venture capital firm. They scout and fund new business enterprises in the field of technology. It was founded by Amy Salzhauer, who has been recognized as one of the World Economic Forum’s Global Leaders for Tomorrow. Another program called WE 360, sponsored by the Young Women’s Christian Association, is a women’s empowerment program for women of color. Entrepreneurs can receive help launching, organizing and growing their business through workshops, classes and seminars. According to the group’s website, the first two sessions held in 2020 sold out within one day. The YWCA’s commitment extends to empowering school-aged girls, too. They offer Girls Who Code, a club that exposes middle school girls to skills and training necessary for jobs in the tech industry. High school students can also lean on the She Strong program, first established by the Charleston Center for Women, to build self-confidence and skills to make them successful leaders. The number of women-owned businesses in the country has doubled over the last 20 years, signaling that there are no holds barred when it comes to enterprising and innovative women who want to pursue their dreams as business owners. Following in the footsteps of successful women entrepreneurs of the past and exploring new opportunities today have made what was once emphatically impossible now infinitely possible. Feature Angela Miller Regional Partner of SC, Realtor | ABR, MRP, SRES, SRS, E-PRO 843-990-8963 | AngelaMillerTeam@Gmail.com | AngelaMillerTeam.net Let us show you how our service sets us apart. Jenny McKenzie Agency Owner 843-408-4554 jenny.mckenzie@brightway.com BrightwayMcKenzie.com Our top priority is customer service - it's what sets us apart from the rest. Our clients trust us with their biggest investments and we owe them nothing but the best service, protection and price. The Insurance Agency Reinvented Around You.
16 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen The greater Charleston area abounds with savvy businesswomen. Women dominate the real estate, health, education, recruitment and customer service fields. They are breaking into fields not-so-traditionally associated with women as well, fields like waste management, mold removal, construction and so much more. Women in our area are proving daily that there isn’t anything they can’t do. In a region dotted by both corporate and small businesses, they have shown up not only to contend but to win. What does it mean to “win” in business? We believe that means to become a leader in the market, serve the community, achieve success and to pave the way for others to do the same. It isn’t about crushing the competition, but about bettering the industry or commerce climate while helping others to succeed. It is about becoming a light to brighten the path for those following. In this issue our business section, meant to both educate and inspire, highlights females from many industries, especially entrepreneurs. Our hope is that our readers will not only learn about some incredible businesses but will become inspired by the women behind them. The idea is for women to support women, and that idea is brought to fruition by first making a connection. Keep reading and make a new connection here. We are all part of the same network. Charleston Women in Business Charleston Women in Business 2521 N Hwy 17 Mount Pleasant, SC (former Boone Hall Market) Where Love, Hope & Dreams Are Made! DÉCOR, FURNITURE, CANDLES, JEWELRY, CLOTHING & ACCESSORIES, FAITH INSPIRED & LOCALLY MADE PRODUCT, FOOD, PLUS SO MUCH MORE! @heavensmarketplacesc
17 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen All ages, all stages BY MADISON BROACH Charleston Women Entrepreneurs
18 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business It is no secret that more women than ever before are owning and operating businesses of any kind. In Charleston, women of all ages and walks of life are setting aside their doubts to bring their passions and ideas to fruition. These four women are just a glimpse into the unstoppable female forces present in today’s entrepreneurial scene. Beverly Caddell, “the second and third acts artist” When asked to be featured in this story, Beverly Caddell, 45, humbly pondered if she even considered herself an entrepreneur. Growing up in poverty in southwest Virginia, Caddell always pursued different opportunities than most girls did, always leading with her heart for others. She wanted to work hard and make a difference. This desire led her overseas to Iran where she served the locals for years, planting churches with her husband and children. She explained that she was an easy person for the people to talk to because she could relate to some of the struggles they were going through. The people of Iran touched her heart and led her to want to learn skills that she could use to make a difference in people’s lives. When she returned to America, she began classes online and finished her bachelor’s degree in business. “I was trying to brainstorm things I could do to make money and be there for my family,” Caddell said. “I wanted flexibility and starting my own business where I did not have to work for anyone was the best option.” Caddell’s creative side led her to create a product. After months of taking notes, Loft and Vibe was born. She created a candle that would look beautiful and smell great, but once burned out, could be used as a lotion with vitamins and oils to soothe dry skin. With a small amount of funds, Caddell and her family perfected the product and built up inventory. She decided to get her product into the public eye during her children’s school market at Palmetto Christian Academy. People immediately fell in love with the product and all 200 candles were sold. Many business owners at the market observed how much people loved the candles and she was asked to make 1,000 candles for Coastal Cupboard to sell. The candles could not stay on the shelves. Caddell was constantly being contacted by people wanting more of the product. Seeing how fast the company was growing, she realized that it could help someone else bring in income. Therefore, she decided to let someone else take over the company and switch gears. Caddell then went back to school to get her master’s and now plans to take all that she learned from Loft and Vibe to start her own counseling practice on Daniel Island called Restored Water Counseling. “I never saw myself as an entrepreneur, but from Loft and Vibe I learned that I can run a business. I can do this; I don’t have to work for someone else. I care about people and want to make a difference. Opening my own practice is a leap, but so was Loft and Vibe. I feel confident that I can do this,” Caddell said of the journey. Shelby Ivery, “the teens and twenties tackler” Shelby Ivery felt that from a young age she had something to prove. At age 17, Ivery got her first job at a grocery store to help out her single mom. Even then, it was clear to her boss that she was born to be a leader and in a few weeks Ivery was basically running the entire store. “That is when I looked at myself and thought, I can do this,” said Ivery. In 2017, she graduated from Charleston Southern University with a degree in business. Despite getting into pharmacy school, Ivery wanted to start her own business. “I asked myself what people in Charleston needed that I could give them,” Ivery said. Beverly Caddell. Shelby Ivery.
19 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business Seeing the influx of people moving to Charleston, she decided to open Ivy Solutions, a moving company to help people get into their new homes. After starting the business, she realized she needed to prove that she could be successful. “All it takes is one customer. I will always remember Ms. Jody,” she said. Ivery got her first job moving floatable docks for “Ms. Jody” and from there, business boomed. Customers started calling and requesting cleaning services too. Ivery adapted her business model to include this service, as well. With the help of her family and great employees, Ivery was no longer needed at Ivy Solutions, but she did not stop there. As a now 29-year-old, Ivery has started seven businesses including Assured Contractors, a well-known contracting and remodeling company in the Charleston area. Through hard work and the support of her family and people who stand behind her, she has been able to grow all of her companies. Throughout her experience, she said, “Word of mouth is the most powerful when getting your name out. I tell my customers, ‘Don’t leave me a review, tell your friends and family about your experience instead.’” Laura Horne “The elementary school extraordinaire” Women or girls of all ages can be entrepreneurs and succeed. Laura Horne is the perfect testament to this. Horne has always had a passion for art and creating. However, when she was only 9-yearsold, she saw a business opportunity in her passion. As her school’s Christmas fundraiser, “The Merry Mart,” was approaching, Horne started creating and designing notecards for a variety of occasions — birthdays, thank you’s and everything in between. This was only the beginning of Hope Designs. People loved her cards and begged for more, even requesting her to customize cards specifically for them. Five years later, as Horne begins to enter high school, her business has taken off. Growing in popularity, she now has a booth at the Sweetgrass Mercantile in the Sunrise Shop. She provides hand-drawn and copied cards with beautiful designs of Charleston and other unique musings. Horne hopes to open her own Etsy store soon, so that her business can grow even more. “I always knew I wanted to start my own business, where I can do what I love and share that joy with others. In the future, I can see Hope Designs expanding beyond selling notecards… and maybe in the far future, I will open my own shop in my hometown of Mount Pleasant,” Horne added. Victoria Platt Ellis, “The still got it” Growing up in Summerville, Victoria Platt Ellis also fell in love with art. She remembers drawing on everything from notebook paper to dirt in the backyard. Before the time of TV and computers, she was a “drawme” girl in magazines and newspapers. Ellis was asked to paint murals in her children’s elementary school and seeing how talented she was, the PTA gave her an honorarium. This event allowed her to take her passion to the business level. Using the money she received from this job, she made and sold a print that many parents at the school purchased. At the age of 32, after seeing her talent on display, many businesses hired her to paint murals in their stores. Ellis began to enter exhibitions to show off her work at the Coastal Carolina Fair, as well as other festivals in Summerville, Beaufort and Kiawah Island. Most of her paintings capture the beauty of Charleston and her love of flowers. Wanting to bring her talent and love for art to her community, she is a founding member of Lowcountry Artist, Gallery Twelve and Art Central in Summerville. She is also an active member of the Laura Horne. Victoria Platt Ellis.
20 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business Charleston Artist Guild. She even started Ellis Nicholson gallery on Broad Street, but decided she is more of a painter than a gallery owner. Ellis always knew she loved seeing people admire her art and making them happy, but it was not until later in life that she started getting recognition for those talents. Now 80-years-old, Ellis is not slowing down. She is looking for the perfect new gallery for her artwork and while on the search, she is still traveling to festivals and doing what she loves. She even displayed her artwork at the reputable Spoleto Festival at the beginning of June and won the Billie Sumner/Best In Show Award. To female artists, Ellis says, “You have time. Cherish your time and do what you love.” Although starting your own business may be an intimidating feat, these women are a testament that it can be done at any stage of life you catch the desire. Ivery said, “Do it. Believe in yourself. You are going to have people who try to deter you, but we don’t come up with these ideas for nothing. You have to get your name out there. Timing is everything. You only need that one yes.” Caddell remembered the first time she got the idea for Loft and Vibe saying, “Why not? If you have an idea and are willing to put in the creativity and effort, go for it.” Although Horne is a young entrepreneur, she has learned that you can’t let your age hold you back. She says to other young entrepreneurs, “Listen to your mom and don’t care what other people think of you. Do what you love and if you truly love what you are doing, chase after it and don’t let it get away.” Don’t ever let it get away.
21 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business Even though she grew up in an automotive family, Caitlin Hudson never envisioned that she would one day become the business manager of Hudson’s Import Service, a business established in 1978 by her father, Cliff Hudson. As fate would have it, when her father approached her about taking on this role 2017, she quickly realized her passion for being involved in the business. Now, she can’t see herself ever doing anything else. Being a female in the automotive industry does not come without challenges. Occasionally, she can perceive that a customer is not convinced that she has as much knowledge as she appears to have, but thanks to her experience, she is able to confidently show them that she does. The team at Hudson’s Import prides the company’s longevity on its honesty and integrity. They also celebrate providing the best service possible to their low country clientele. Their motto is, “We’re not just taking care of cars, we’re taking care of customers.” “We aren’t here to push service and repairs on our customers. We simply empower our customers with the knowledge they need to make their own decisions,” said Hudson. If you are in need of an automotive professional in the Charleston area that services Toyota, Lexus, Honda, Acura, Nissan, Infiniti, VW or Audi, remember to reach out to Caitlin Hudson and the staff at Hudson’s Import Service. For more information, please visit HudsonsImport.com, or call 843-884-2573. Welcome to the Family Hudson’s Import Service BY SARAH ROSE Caitlin Hudson. 1072 Johnnie Dodds Blvd. • Mount Pleasant www.hudsonsimport.com VW • Audi • Toyota • Lexus • Honda • Acura • Nissan • Infiniti 45 Don’t get stressed about your vehicle’s service provider. When it comes to servicing and maintaining your car, turn to the
22 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Faith Walker @katherinecox.co @katherinecoxco Mandy Manchester Sarah Henderson Katherine Cox Kendall Koste Sarah Chekansky KatherineCoxHomes.com Grace Connor Contact us at MP@katherinecoxhomes.com
23 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business AGENT’S NAME COMPANY DOLLAR VOLUME 1. Ashley Severance Atlantic Properties Of The LowCountry $73,606,470 2. Katherine Cox Coldwell Banker Realty 35,903,507 3. Jacquie Dinsmore Carolina One Real Estate 30,155,500 4. Rebecca Linenger The Boulevard Company, LLC 29,131,500 5. Mary Lou Wertz Maison Real Estate 28,591,240 6. Pam Harrington Pam Harrington Exclusives 28,360,500 7. Tricia Peterson Island House Real Estate 27,325,000 8. Nancy W Hoy Carolina One Real Estate 26,307,500 9. Amy Rogers IOP Residential Real Estate 19,417,000 10. Kalyn Harmon William Means Real Estate, LLC 19,356,000 11. Ashley Graham The Cassina Group 19,278,682 12. Michelle Walsh Charlestowne Realty, LLC 19,258,265 13. Cofa McCarthy Ashton Charleston Residential 19,226,677 14. Julia Cunningham Lennar Carolinas, LLC 19,129,832 15. Marjorie Stephenson Seabrook Island Real Estate 16,744,000 16. Josephine Caminos Oria St. Germain Properties, LLC 16,637,000 17. Kim Owenby-Lapin D R Horton Inc 16,546,095 18. Kathleen Dewitt Akers Ellis Real Estate, LLC 16,454,000 19. Toula DiGiovanni Akers Ellis Real Estate, LLC 15,722,315 20. Taylor Charpia The Boulevard Company, LLC 15,617,199 21. Mikki Ramey Healthy Realty, LLC 15,244,279 22. Liz Steiner Lennar Carolinas, LLC 15,018,663 23. Jacqueline Bonnett K. Hovnanian Homes 14,874,681 24. Allicia Barnard CENTEX Homes 14,829,599 25. Tina Jones Lennar Carolinas, LLC 14,470,617 Top 25 Charleston Area Women Real Estate Producers January 1 thru June 1, 2023
24 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business If your first impression of Liz Keefer is that she’s a model, you’re almost right. As a certified mold inspector, indoor air quality Specialist and owner of her own Lowcountry business simply known as The Mold Girl, Keefer is not only a rarity in a traditional man’s business, she is breaking the mold — in more ways than one. “I have 13 total years in mold-inspecting, but I’m the only woman I know who can say that,” said Keefer, who began her business in 2019 on Daniel Island. “But I am not often taken seriously at first.” That particular mold, however, soon vanishes, as Keefer and her team of 18 — all women — have helped more than 10,000 clients across North Carolina, South Carolina and Florida. “We inspect your entire home or facility, which means getting into attics or crawl spaces,” she said. “And many times, men don’t think we will actually do it.” However, once the battle of the sexes is hurdled, Keefer and her team are all business. Their specialty is indoor environmental control, which includes fungal growth, water damage, moisture control, asbestos, lead and volatile organic compound assessments in both residential and commercial spaces. So, if mold is a health hazard for you, don’t ask a model, ask The Mold Girl. “I know my profession is a little unusual for women,” Keefer said. “But I love educating people and helping them live healthier lives.” For more information, please visit AskTheMoldGirl.com, or call 843-905-2448. Breaking the Molds The Mold Girl BY L. C. LEACH III Liz Keefer.
25 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business If you’ve ever used Taylor Long for a legal matter, chances are it has been for family law. In practice in Charleston since 2010, Long has not only helped many families with all kinds of legal problems, she tries to make each person involved see the best possible outcome without unnecessary trauma, drama and conflict. “Emotions run high in family law matters,” said Long, a certified mediator licensed to practice in South Carolina’s 4th Circuit Court of Appeals and District Court of South Carolina. “And for this reason, it is very important to meet with an experienced family law attorney who can guide you through the emotional process and explain your options and rights under the law.” While Long’s practice encompasses over 20 types of practice areas, the majority of her representation involves family law that includes property division, divorce, child custody and support, wills and qualified domestic relations orders. If you come to Taylor Long Law about any of these matters, or others, your case will not be handled by an associate, but by Long herself. “Family law is different from most every other type of law because of the personal nature it entails,” she said. “With a large firm, you lose the one-on-one connection that is always so important in a family law case. I like my clients to know that when they hire me, they get me. And I am completely up front and transparent with every client, no matter their concern or issue.” This has been Long’s mind-set ever since her days in law school, but she especially realized its importance when she suddenly found herself with the chance to be in solo practice overnight. “I opened my firm in 2015 after my former boss ran for mayor and wanted to bow out of family court litigation,” Long said. “I have had a few associates over the years, which was great, but now it’s just me and my paralegal — and her name is also Taylor. My goal is to remain small and client focused.” With this approach, Long said she always tries to use her knowledge of the law to settle — or even repair — matters involving her “extended families.” “I didn’t choose family law, it chose me,” she said. “But I would say that I was cut out for family law, because I enjoy helping people resolve their problems and working to eliminate conflict, even in the most difficult of times. When that is not possible, I am well-equipped to take on litigation.” Her biggest piece of free legal advice? Get a lawyer you feel comfortable with and follow their guidance through every step of the legal process to ensure the best possible all-around outcome. “Marriage and raising children are not easy, even in the best of circumstances,” Long said. “And with me also being a wife and mother of two, understanding my clients from the standpoint of a family is the most important piece to them trusting me to help.” For more information, please visit TaylorLongLaw.com, or call 843-779-5664. Taylor Long. Family law is personal Taylor Long Law BY L. C. LEACH III
26 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen
27 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business Headshots and portraits are key elements for successful ad campaigns or branding one’s image. Branding is the promotion of a particular product, company or person by means of advertising and distinctive design. Stephanie Selby has been practicing photography since 2011 and started professionally in 2018. She specializes in personal branding and headshots for professional women. She also does family photoshoots, newborns, maternity, couples and graduating seniors. Selby said, “To put it simply, I completely fell in love with photography. I wanted to capture everything I saw, all the time. To be able to do that as a career became a quick dream that I wanted to make a reality.” Selby’s personal branding and headshot clients use their photos in a variety of ways —from social media platforms such as Facebook, LinkedIn and Instagram, to billboards and signs for real estate agents. Headshots are typically used for professional purposes and help define the clients’ professional brand by adding a personal element. Portraits are typically used for personal use, capturing a family or individual essence during a special phase of their lives. These are often proudly displayed on their walls or documented in family photo albums that are passed down from generation to generation. Don’t make the false presumption that in this digital age, headshots and portraits are going out of style. A former counselor, Selby enjoys working with people. The interaction and co-creative process that helps clients find their inner beauty is powerful. Selby isn’t a photographer who simply takes photos. She takes her clients on a journey and assists them in building their empires. Her services are comprehensive, saving her clients from feeling any type of pressure within the process. She takes time with each of her clients in advance of the shoot, making sure all their needs are met, while also getting an understanding of their style. Production has become an integral focus for Selby, assisting the client with planning the photoshoot, selecting outfits and getting them properly prepared. Selby offered, “I want the process to be as stress-free as possible. On the day of their session, we offer professional hair and makeup. Each photoshoot I do is custom to that specific client’s wants and needs.” Personal care is what sets Selby apart from other Charleston photographers. When Selby isn’t taking photos, she’s spending time with her lovely sons, taking deep dives into true crime series and meeting people in the city. What’s next for Selby and her career? “I want to continue chasing my dream of being a photographer and photographing all different types of people. I am looking to expand my business and hopefully soon bring on an associate photographer.” Selby’s advice for women in business is “never stop educating yourself, have great mentors and network, network, network.” These are key ingredients to a bright and prosperous future. For more information, please visit StephanieSelbyPhotography.com, or call 843-323-7953. Inspiration from all angles Shine with Stephanie Selby BY MAURICE J. FRAZIER Stephanie Selby.
28 www.CharlestonWomenPodcast.com | www.ReadCW.com | www.Instagram.com/CharlestonWomen Charleston Women in Business Charleston native Amy Timmons has a background in accounting and is the co-owner of DIG Hospitality. Timmons found her latest venture and home away from home at The Belmont, an establishment on Upper King Street that serves classic cocktails for locals and visitors alike. When the previous owner put The Belmont up for sale in December of 2022, Timmons saw an investment opportunity in the vibrant upper King Street community. As a savvy hands-on businesswoman, she knew what it would take for The Belmont to carry on its high standards with an intimate team of employees who take pride in The Belmont. Instead of shouting over loud televisions or live music, the clientele come to experience a proper conversation over high-end cocktails, black and white classic movies playing in the background and light bites with ingredients from local vendors. When it comes to running The Belmont, Timmons says she makes it the best by “learning from and empowering her employees every day,” and by surrounding herself with people who are passionate about their craft. She also loves meeting locals and tourists. So, don’t worry about making a reservation — pop into The Belmont for a lifestyle experience, whether that is for a happy hour cocktail, a delicious meal or a nightcap. While you’re there, make sure to introduce yourself, because you might just find that The Belmont is your home away from home, too. For more information, please visit TheBelmontCharleston.com. Your home away from home The Belmont BY SARAH ROSE B the Belmont 511 King St, Charleston | theBelmontCharleston.com | @theBelmontCHS Open daily 5pm - 2am Happy Hour Monday-Friday 5pm-7pm Ask about our new menu and daily specials “A fine place to drink” Now women-owned!
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