41 WWW.CHARLESTONWOMENPODCAST.COM | WWW.READCW.COM | WWW.INSTAGRAM.COM/CHARLESTONWOMEN BUSINESS THE CHARLESTON COMPANY CHANGING HOW BEAUTY BRANDS CONNECT WITH SHOPPERS BY BROOKE WATSON Bright Beauty Connect is built on the premise that beauty can change the world when used as a tool for human connection. While the company itself might be one of the beauty industry's best-kept secrets, there's a good chance most shoppers experience its impact firsthand. As one of the largest field team agencies in the country, the Charleston-founded company is made up of nearly 100 in-store educators, makeup artists and brand ambassadors inside retailers like Ulta, Sephora, Bluemercury and Nordstrom. These teams translate emerging brands' stories through storytelling and human connection at the point of purchase while elevating the shopping experience for customers. Founder Susannah Dellinger saw the gap early in Charleston founder Susannah Dellinger is revolutionizing beauty retail her career. All too often, promising new brands with unique points of view and global perspectives get into beauty retailers only to be exited within a few short months for lack of traction. The hard work isn't getting into the retailers but sustaining success on the shelves. Bright Beauty Connect is built to solve this problem, offering brands access to elite retail talent typically reserved for legacy companies. Now Dellinger has expanded her mission with Bright Beauty Connect 360, the first-ever integrated beauty retail talent marketplace and field operating system. The platform gives brands of all sizes the power of an agency at a fraction of the cost. For Dellinger, beauty is a powerful cultural and economic force. It has the power to build community and connect people from all over—it can truly change the world.
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