53 WWW.CHARLESTONWOMENPODCAST.COM | WWW.READCW.COM | WWW.INSTAGRAM.COM/CHARLESTONWOMEN WELLNESS & BEAUTY FITNESS MEETS FASHION: LOCAL GYMS CREATE CUSTOM STYLE Charleston studios prove workout wear can be both functional and fabulous BY ANGEL HOLMES Working out just got more stylish, and not just from big brand companies but from local gyms creating and selling their own custom merchandise. These three Charleston locations are leading the charge with cute arrays of fitness fashion that let you represent your favorite studio in style. MODERN MOVEMENT YOGA This newer yoga studio has developed its own signature collection featuring custom legging and sports bra sets alongside branded yoga mats. Walking into class sporting their logo apparel creates an instant sense of community and belonging, making you feel like part of the Modern Movement family from day one. PEACH LAB The newest boutique fitness studio in downtown Charleston combines Instagramworthy aesthetics with equally photogenic merchandise. Their lush gym features green plant walls and neon lights perfect for selfies, and their custom cropped T-shirts celebrate Charleston with peachy designs and iconic city landmarks that make every workout feel like a love letter to the Holy City. THE WORKS AND THE WORKS CYCLE This dynamic duo creates themed collections each season, offering everything from fun hats to cropped T-shirts to premium sweats and custom athletic wear partnerships. Their seasonal approach keeps merchandise fresh and exciting — this summer featured an entire cherry-themed line complete with floats and beach towels that perfectly captured the playful spirit of summer workouts. STYLE WITHOUT EXCUSES There are no more excuses for not looking cute in and out of the gym, thanks to these studios offering creative clothing and apparel options that go far beyond basic workout gear. When your gym becomes your fashion inspiration, staying motivated becomes that much easier. These local studios prove that fitness fashion doesn't have to come from major corporations — sometimes the best workout wear comes from the places where you actually work out. THE WORKS PEACH LAB MODERN MOVEMENT
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