21 WWW.CHARLESTONWOMENPODCAST.COM | WWW.READCW.COM | WWW.INSTAGRAM.COM/CHARLESTONWOMEN DENTISTRY FOCUSED ON YOU Leading Dental Wellness In Mt. Pleasant 405 Faison Road Suite 103, Mt. Pleasant, SC CALL OR TEXT US, TODAY! 843-654-1373 transparent treatment, authentic care “We rely a lot on digital marketing, as a lot of our audience is out of state and every item in our store is available online,” Guy said. “And while we incorporate AI into our platforms, our heart is human connection. We’re focused more on that than an AI-driven market.” THE HUMAN TOUCH She added that while Rhodes uses AI tools to help market the business, showcase store items and recruit team members, none of the management team and none of the customers have shown any desire to replace the personal connection with something artificial. “AI is also a way to cut corners, and that’s where we draw the line,” Guy said. “We are all going to be more influenced in some ways by AI, directly or indirectly. But in our world of fashion, we pride ourselves on using real models, diverse body types, clothes on real women of different sizes and ages and styles that fit a wide variety of customers — so that the moment you start your journey with us, it’s an experience that’s happy and rewarding and joyful, and gives you what the online retail giants can’t.” So even if AI eventually carves out a sizable niche across all fashion markets, as Edwards predicts, you might still want to leave home and mingle with designers and explore options. After all, personal interaction is still what the fashion business is all about. LOOKING AHEAD “AI is now accelerating the entire creative process, generating novel design concepts, digital prototypes and lessening the reliance on costly physical samples,” Edwards said. “It’s revolutionizing trend forecasting, enabling rapid analysis of millions of images from social media and runways to predict emerging trends in colors, fabrics and more. And looking ahead, AI could also play a crucial role in sustainability efforts by identifying sustainable materials, optimizing cutting patterns to reduce waste and facilitating the recycling of garments.” As technology continues to evolve, the fashion industry faces the challenge of balancing innovation with the human connections that make shopping a personal, joyful experience.
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